Today is Thursday, April 19th, 2012. The price of gold is 1645 per ounce, up slightly for the day and a gram of pure gold is worth $52.89. If you come in to Houston Gold Merchants, we’ll show you the prices, give you good advice and tell you how to maximize your profits, whether that means going elsewhere or holding your metals until a later date. We do the right thing even when nobody is looking.